Beware Justin Gotta

[Editor’s Note: first offered eight years ago. It got edited heavily, but there’s still some ancient references in there]
[Author’s Note: I’ve been doing this for eight years? Either I deserve a medal, or the readers do. There is no editor]

Who’s Justin Gotta, you ask? Why, hes your consultant for house design and decorating, work, home life, play, finances, politics, childrearing…

Maybe I should explain.

I’ve discovered a rule of thumb that has carried me through my life without disappointment for many years. I came to two realizations by observing my housing customers’ as well as my employees’ behavior. Only later did it occur to me that it applied to almost any stripe of life. Here it is:

Part 1: When the customer uses the word just in a sentence, you’re about to hear something dumb.

Example: Why don’t you just build the second floor first, we have the lumber for that, and slip the first floor under it later? Why can’t we just do that?

Or: Why can’t we just make the house two thousand square feet bigger for no money?

Part 2: When an employee uses the words I gotta in a sentence, it’s going to be followed by something stupid, or a lie — generally both.

Example: I can’t work today because I gotta …

There’s no need to bother listening to that sentence, because it really doesn’t matter what follows, you don’t want to hear it.

On the one hand, I’ve had employees come to me and ask permission to leave work fifteen minutes early on Friday afternoon so they could go to chemotherapy. They scheduled their treatments on Fridays as late in the afternoon as possible, so they could recover in time for work on Monday.

People like that never use the words “I gotta.”

The “I gotta” is a sort of a vestigal verbal tail, left over from the teen years, an attempt to weasel out of your obligations or get treatment you don’t deserve by appealing to a goldbricking, layabout deus ex machina, an overriding imaginary obligation that makes further discussion or disputation impossible.

“But I told you I gotta have Wednesday off! Didn’t you hear me? I gotta! It’s not like I have a choice in the matter; I gotta pick up my brother and go to the casino and get loaded and then I gotta have another day off in a couple weeks to go to court for missing my child support payments that I blew at the racetrack on the way home from the casino and the barroom. I just gotta.”

Keeping a watchful eye out for those two terms has served me in good stead lo these many years. And I always hope to give as good as I get, so I’m careful to beware of them lest they appear in my own sentences.

Customers, beware the just and gottas on your own end, as well. Like an accusing index finger, the just and gottas generally have a malefactor on both ends of them.

If you hear: “We were going to work at your house this week but we gotta…”

Oh no. We gotta. The “we gotta” is an especially virulent form of the virus, and has been known to wipe out entire work weeks.

“Can’t you just pay us in advance? Because we gotta… “

This is the equivalent of the plague sweeping a medieval town. If you spot the dreaded we gotta, in the same sentence, or egads, in the same prepositional phrase as can’t you just?, abandon all hope. There is nothing left for you but prayer.

I began to notice that the rule applied to everything in life, not just work. It’s as close to the Golden Rule as I’ve ever gotten, and I’m no philosopher. Think about it.

It’s charming to remember a time when that jugeared martian from Texas, Ross Perot, was considered a legitimate presidential candidate, and his whole party platform consisted of saying why can’t we just about everything. Why can’t we just tell those Palestinians and Jews to knock it off? Why can’t we just raise the gas tax fifty cents? Why can’t we just run the federal government out of a Motel 6 in Austin?

And so forth. It’s a testament to the attraction of “just” and “gotta” that he got as far as he did, and likewise a testament to the good sense of the electorate who finally realized he’s just a cross between your boss asking you don’t you just work on Christmas eve for free, and your plumber telling you he can’t come for two days, to make your finless brown trout disappear, because he’s gotta wax his boat.

And so, gentle reader, remember: when someone says: Why don’t you Just Do It, tell them it’s unlikely you’ll just become a two hundred and seventy pound mass of muscle who runs as fast as a sprinter by buying shoes that look like moonboots. When you hear: Why don’t we just get five gay men to decorate our shabby apartment on television, or: I gotta talk to the president again and dictate American foreign policy from a ditch by the side of the road, why can’t we just… caution is called for.

Beware Justin Gotta.

We Could Always Motivate Our Employees By Treating Them With Respect And Paying Them Well. Nah

Every once in a great while I get disconsolate about these here Intertunnels. A contest to see who can be the stupidest gets old fast. Nothing much seems genuine. I have every expectation that this video is genuine, don’t get me wrong; but the Intertunnel’s interest in it will not be because it’s good. It’s because it’s very, very, bad.

When you worship the gods of bad and stupid, this sort of thing is what emerges from the tail end of pop culture’s alimentary canal.  Either you’re savvy, and understand that your employees won’t respond to anything serious if it’s presented in a serious way, or you’re a dullard, and think you’re hip because you’re immune to just how lame-o you appear. Either way, you’re not Dale Carnegie.

Or maybe you are. Fish don’t get to swim in the water they desire. They must swim in the water they’re in, or perish. I imagine that it’s deuced difficult to make a living these days selling trinkets to the natives anywhere in the US. There is, literally, not one item in that store that I’d keep if it was given to me. Purchasing anything is out of the question. The owner of the store has to figure out how to get his employees on board with his scheme to sell this dreck or they’ll all starve. His scheme is being pleasant to the customers. That’s it. Nothing fancy. The video will be hooted at much farther and wider than when it was conceptualized, that’s for sure, but the point was made, moronically, perhaps, but no one that watches it would be struck by the idea that there were unpleasant people anywhere near it. Many nice people don’t summer in Cannes, and dress in couture. I said nice people, not Nice people.

If you had produced the best customer service video ever made, flashy and full of sober and sage advice to the retail worker, you’d get maybe five thousand hits on YouTube. I guarantee this one will get five million. Therein lies a lesson. My only problem is I have no idea what that lesson might be.

SKATE TO THE RIGHT!



When I was young my father would take me to an MDC skating rink. The MDC was the “Metropolitan Disctrict Commission.” It was a layer of government in Massachusetts that allowed the corrupt mayor of Boston to be corrupt outside the city proper. The MDC had its own police force, and ran all sorts of public parks and such. They constructed skating rinks here and there around Boston.

They were spartan affairs, but didn’t seem so to us, because all we had was the corrugated ice on the local pond, and we had to shovel that first. Some people think that sort of activity, born of privation, builds character. People that think that have never met me. I don’t have a trace of character, and I went through all sorts of inconveniences.

The MDC rink we frequented was on the banks of the Charles River, on the Jamaicaway, I think, and it was simply a roof over a patch of ice, with a chain link fence for walls around it, and a blockhouse where you could rent someone else’s athlete’s foot by the hour. They threw in the skates for free. They also sold hot chocolate that wasn’t either of those things. It was a long car ride from where we lived, and it seemed very cold, but we loved it.

During public skating hours, they’d play organ music over loudspeakers they had borrowed from a defunct prison camp or something. It transmogrified the music into something not quite musical. It was the same hoary old stuff the organist at Fenway Park used to play, only recorded.

There were usually a lot of people. There were all sorts of rules posted, all ignored, mostly, except by custom, but there was one, big, hairy rule that everyone followed uniformly: Everyone skated the same direction at the same time. You’d skate counterclockwise for 15 minutes or so, and then a voice would break into the groaning organ music and bellow: SKATE TO THE RIGHT!, and everyone would immediately stop and go clockwise. To this day, whenever I hear any sort of Hammond organ music, I still mutter skate to the right to myself.

I was little and in awe of my father. He could skate pretty well. I had a problem. I could only skate to the left. When the direction was reversed, I’d have to cross my left leg over my right to make a right turn, and I’d fall down. A lot.

Humans are practical creatures, and devise various strategies for dealing with such failings — almost all of which involve avoiding trying. I’d say I was cold, and sit down on a metal bench the temperature of Neptune, or hang on the boards and lie like a Turk in a bazaar and say I was tired. When the disembodied voice re-appeared and said SKATE TO THE LEFT again, I’d go back at it.

My father gave me some good advice, which I still remember. He said that if I didn’t want to learn to skate that I shouldn’t go skating. It would be a waste of time, and I should simply do something else that I really wanted to do. But I enjoyed my counterclockwise self, so it’s more likely that going clockwise was just a difficulty that I could overcome with effort and intellect. If I was happy fifty percent of the time, why not make it a hundred? 

He told me that I had to figure out the aspects of skating I was bad at, and only do them. He told me to sit on the arctic bench and hang on the boards when the direction favored me, and only skate to the right.

It’s counterintuitive to do this. Go with your strength everyone says. There’s an entire school of thought in business called the Hedgehog Strategy. Find one thing you do well, and only do that one thing.

Dad said don’t go with your strength. Take your strength for granted. Work on your weakness. It was marvelous advice, and not just for skating. Businessmen, especially small businessmen, rarely understand the concept. In large organizations, your boss exists to do one thing: make you skate to your right. Left on your own, you’d do whatever was easy and file everything difficult under M for manana.

That’s why most everyone hates their boss; he makes you do things you don’t want to do. If you were wise, you’d realize it’s in your own best interest to learn to skate to the right, but that’s not why he asks you to do it. If you don’t skate to the right, he gets fired and can’t afford to get the GI Joe with the Kung-Fu grip for his kids for Christmas. So he makes you. His boss makes him. And so forth. 

When people want to start their own businesses, 99 percent of the time it’s because they think that if they don’t have a boss, no one can make them skate to the right. They’ll go with their strength. Of course their strength is likely not of any use to the public. If you’re in business on your own, you don’t have one or two bosses. The general public is your boss, every man-jack of them. And they’re not interested in the fact that you can really check boxes on forms, or your desk is really clean, or that you’re amazing at leaving witty comments on FARK all day. They want their stuff. They all want you to skate to the right all the time. But they only have one way to make you skate to the right. They starve you out. They go away and never come back. The public is so much more cruel than the worst boss in this regard, because they almost always say nothing to you. They figuratively kill you without telling you why. They would tell you why, but listening to the customers is the A, Number One, Primary, Overarching, Central and Foundational example of skating to the right for almost everyone. That’s why salesman make so much money and do so little heavy lifting.

So my advice, for all you owners and managers and employees of businesses, is simple: Your business should skate to the left, hedgehog style, all the time. Go with your strength. All your employees, and you if you’re an owner or manager, should work on skating to the right all the time, to make it possible for the business to keep that Business Hedgehog fed, so all his spines don’t fall out from inanition. There’s a name for a hedgehog without spines that curls up into a ball and plays dead. That word is “lunch.” 

Most managers do not have a deft touch at making demands for clockwise skating. They grab you by the shirt collar and drag you to the right. My father wasn’t like that. He told me why I should try, and I believed him, and I made up my mind to try as hard as I could, because I’m stubborn. I battered my knees with fall after fall, and heard the tittering of everyone wondering who the clumsy kid was, but I eventually learned. I got to be as facile one way as the other.

Filled with a bit of pride, I said, “Dad, I think I can skate to the right better than to my left now.”

“Now skate backwards.”

This Slacker Doesn’t Even Work Weekends

You can’t always extrapolate from the example of genial and useful people like Frank Catalfumo. Many other people once worked at the same job as he has all these years, and were wiped out in their turn. His continuing existence is not proof that others could have made it, and should have kept trying.

People who operate businesses that have their name on it act differently than those that don’t, though. It’s personal. There’s the potential of starvation and ruin, of course. That’s pretty personal. But that’s not the end of it. People are amazingly stubborn about businesses that they feel a personal connection to. Many hang in there long after any outside person would counsel them to quit. If you’re a hired hand, you are generally much more ambivalent about the continued existence of a trade or business as long as you get a job at whatever replaces it. The owner feels a sense of pride if he’s hanging in there, and a kind of shame if it goes down the crapper.

Business is predicated on a kind of faith. If I’m useful, someone will use me. But as Nietzsche said, “A casual stroll through the lunatic asylum shows that faith does not prove anything.” A man’s dream must become a stranger’s reality, or it’s just daydreaming.

We should be in awe of Frank Catalfumo’s dream.

From 2009: The Angel Investors Have Horns

(First offered in 2009. I think I was cranky because I had been pawed over without effect by a bunch of VCs a year or so before that. Venture Capitalists, not Viet Cong. Hard to tell the difference sometimes) 

Interesting discussion about making money over at 37 signals.

People alternate between revulsion for and adoration of people who make money. There is currently an enormous reliance on style points in choosing between execration and exaltation. A large swath of the public believes that only money that you appear to get by accident, like gambling winnings; salaries for activities others do for free — like sports; passive income like many Internet websites provide without really doing anything; and the wages of idiot celebrity, including, of course, selling autobiographies even though you’ve never done anything, are the only approved methods of getting rich. No matter what, you have to seem like you’re not interested in making money. Persons think that Steve Jobs is less avaricious than Bill Gates, for instance. Sure he is.

The exploitation of quirks in a system in which you do not fully or willingly participate in is another fave. Enough illegality to seem exciting but not exactly criminal is considered THE piquant style point, of course. See Office Space or Trading Places for amusing examples of the genre.

Our weird ideas about whether or not you’re doing it in the approved hipster fashion mask an underlying problem. Making money as an entrepreneur is hard. But somewhat counterintuitively, the hardest way to make money might be to have it handed to you.

This is one of the reasons I encourage entrepreneurs to bootstrap instead of taking outside money. On day one, a bootstrapped company sets out to make money. They have no choice, really. On day one a funded company sets out to spend money. They hire, they buy, they invest, they spend. Making money isn’t important yet. They practice spending, not making.

Bootstrapping puts you in the right mindset as an entrepreneur. You think of money more as something you make than something you spend. That’s the right lesson, that’s the right habit, the right imprint on your business brain. You’re better off as an entrepreneur if you have more practice making money than spending money. Bootstrapping gives you a head start.

The world is rather a harsh place for true entrepreneurs just now, much more so than for people that are gaming some system for money, which has become the Holy Grail of angel investors. I’ve learned everything in this life the hard way, and the hardest lesson to learn is to only borrow money — which includes accepting capital for a piece of the action — to expand on something that already makes money.

Don’t get me wrong; if your business plan is to fleece investors, by all means, take the money. Billy Ray Valentine would.

Tag: business

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